Latest Car News From DIGIADS

Latest Car News

New Car Review Areas

General Car Topics

2008 Audi R8 'Brand Terminal' Launch Review

July 2008
Filed under: AUDI Car News | AUDI Headlines

View this 2008 Audi R8 'Brand Terminal' Launch Wallpaper Picture

View this 2008 Audi R8 'Brand Terminal' Launch Wallpaper Picture Gallery

 Car 2008 Audi R8 'Brand Terminal' Launch Wallpaper Pics 2008 2007 2006 Car 2008 Audi R8 'Brand Terminal' Launch Wallpaper Pics 2008 2007 2006 Car 2008 Audi R8 'Brand Terminal' Launch Wallpaper Pics 2008 2007 2006 Car 2008 Audi R8 'Brand Terminal' Launch Wallpaper Pics 2008 2007 2006 Car 2008 Audi R8 'Brand Terminal' Launch Wallpaper Pics 2008 2007 2006 Car 2008 Audi R8 'Brand Terminal' Launch Wallpaper Pics 2008 2007 2006

View this 2008 Audi R8 'Brand Terminal' Launch Wallpaper Picture Gallery

Latest AUDI Headlines

Audi Australia revealed a new marketing initiative in Sydney today with the global launch of its ‘Audi Brand Terminal’, a striking, Australian architect-designed mobile showroom created to engage consumers with the brand in unexpected locations.

The eight tonne glass and aluminium Brand Terminal’s inaugural outing features Audi’s new TTS Roadster sports car, available late July, and creates a new consumer touchpoint that reinforces the premium positioning of the brand.

“Our goal is to make the brand more visible in a way that fits Audi’s sophisticated and premium positioning. This is a new channel for us and opens the door to further embrace experiential marketing,” said Audi Australia’s General Manager of Marketing Immo Buschmann.

“It is also a first for Audi globally and there has been great interest from our other markets as the Brand Terminal uses Audi’s global architecture for new facilities. We call these new dealerships ‘Audi Terminals’ like the one we recently opened at Five Dock, making it an option for any country where we have a presence. You could almost call it a one-car Audi Terminal. ”

From the 400kg door to the sound system, climate control, lighting and floor (made with high heels in mind), the Brand Terminal has been specially designed to impress and will accommodate any Audi model.

“This raises the bar significantly for car manufacturers who want to showcase their product to consumers outside dealerships and motor shows – no-one in the country has anything in this league,” said Buschmann.

The Brand Terminal was conceived and produced by The One Centre. Already, several overseas markets have expressed an interest in having a Brand Terminal built for their own use.

Its launch coincides with Audi’s announcement it has received unanimous approval for its Development Application to build a $50m “Lighthouse” version of the Audi Terminal, which will become the company’s national headquarters in Sydney’s Rosebery.

The eight-level, 10,000+ square metre Terminal facility, which will also incorporate a flagship showroom, customer facilities, after-sales centre and commercial space, is due for completion in June next year.

Latest Car News

All images courtesy of and copyright their respective manufacturers, unless otherwise indicated. They may not be reproduced or retransmitted in any way without the express written permission of their respective owners. All trademarks are the property of their respective owners. Model news and specifications are presented as provided by manufacturer, and do not necessarily reflect the opinions of DIGIADS. No warranty is made by DIGIADS with respect to the accuracy or timeliness of the information contained herein.
Copyright © 2000-2008 DIGIADS Australia All Rights Reserved. Contact Us
Designated trademarks and brands are the property of their respective owners. Use of this Web site constitutes acceptance of the DIGIADS Privacy Policy and User Agreement. 		Loading...