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2008 North American Toyota Research Institute
April 2008
Toyota Technical Center (TTC) a division of Toyota Motor Engineering & Manufactu... -
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Toyota Yaris Pays Respect to Hip Hop
May 2007
TORRANCE, Calif., May 8 /PRNewswire/ -- Toyota Motor Sales, USA, Inc. is showcas... -
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Toyota Uses New Soliant Fluorex Bright Film for Branding, Styling, Cost Saves & Environmental Benefits
April 2007
LANCASTER, S.C., April 26 /PRNewswire/ -- Soliant created a new Fluorex(R) brigh... -
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Toyota Camry Production Begins in Indiana
April 2007
LAFAYETTE, Ind., April 20 /PRNewswire-FirstCall/ -- Subaru of Indiana Automotive... -
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BorgWarner Supplies Components for 2007 Toyota Tundra 6-Speed Automatic Transmission
April 2007
AUBURN HILLS, Mich., April 16 /PRNewswire-FirstCall/ -- On the leading- edge of ... -
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Toyota Brings 'Highway to the Future: Mobile Hybrid Experience' to 2007 Nashville International Auto Show
March 2007
NASHVILLE, Tenn., March 26 /PRNewswire/ -- Toyota is bringing its nationwide tou... -
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BorgWarner to Supply Air Pump for Toyota Light Trucks in North America, Japan
March 2007
AUBURN HILLS, Mich., March 6 /PRNewswire-FirstCall/ -- BorgWarner is providing i... -
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Toyota Announces Pricing for Toyota Camry Hybrid 50th Anniversary Edition
February 2007
2007 Toyota Camry Hybrid 50th Anniversary Edition TORRANCE, Calif., ... -
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Toyota and NBA Player Chris Paul Announce Basketball Court Refurbishment Program
February 2007
Toyota and NBA Player Chris Paul Announce Basketball Court Refurbishment Pro... -
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Toyota Lets Consumers Test the 2007 Toyota Tundra in 350 Markets
February 2007
Tour Lets Drivers Discover Truck in Person, While 'Proving' Its Top-of-the-L... -
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With its world-leading reputation for environmental performance, the Toyota Prius might not seem an obvious candidate for luxury customisation, but one discerning owner has lavished thousands of pounds on giving his car a truly bespoke appearance.
Jemca Toyota of north London prepared the one-off Prius, recruiting specialist suppliers and trimmers to meet its customer’s specific requirements.
Its approved bodyshop resprayed the car in Brechin Slate, a metallic finish that is usually reserved for Lexus models. The interior was reupholstered in hand-stitched leather and a set of polished steel Fox RS3 wheels provided the finishing touch. In all, the tailor-made treatment increased the car’s price tag to £32,900.
Roger Hart, Jemca’s Prius Sales Specialist, said: “We are well aware of how high the demand is for Prius, in March alone we registered 176, but we have never had a request like this before. We were delighted to help the new owner achieve just the specification he wanted and believe that the result is the most valuable Prius ever sold in the UK. It might seem an unlikely car to personalise in this way, we’ve shown just what can be achieved and how far we can go to help our customers obtain exactly the car they desire.”
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